Allocating funds to promotion whereby the company (1) determines its promotion objectives, (2) outlines the tasks to accomplish these objectives, and (3) determines the promotion cost of performing these tasks is referred to as

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Objective and task budgeting is a method where a company sets its promotion objectives, outlines the tasks needed to achieve those objectives, and then determines the costs associated with performing those tasks. This method is considered a more effective approach to budgeting for promotion because it ensures that the company's promotion efforts are linked to specific objectives, and tasks are performed in a cost-effective manner. Option A, B, C, and D are types of promotional budgeting, but they do not involve outlining the specific tasks needed to achieve the promotion objectives.

Allocating Funds to Promotion Whereby the Company (1) Determines Its