Carrying out the promotion program can be expensive and time consuming.One researcher estimates that "an organization with sales between $200 million and $500 million will need ________ years" to successfully implement an IMC program.

Question

Quizplus · Accepted Answer

One researcher estimated that an organization with sales between $200 million and $500 million will need about three years to successfully implement an IMC program.

Carrying Out the Promotion Program Can Be Expensive and Time