Pauline Received a Postcard from a Local Antique Mall

Pauline received a postcard from a local antique mall. The card invited her to attend an invitation-only open house at the mall and receive a 10 percent discount on her first purchase that day. She went to the antique mall the next day to consider buying an antique lamp. With respect to Pauline, the postcard from the antique mall was a form of direct marketing used to

A) generate direct orders.
B) generate leads.
C) create awareness.
D) generate traffic.
E) create a new image.