Amazon.com, a successful online retailer, manages an extensive customer database that is used to determine which products are suggested to each customer. Some data are best collected from the customer; other data are best collected from the businesses where purchases are made. Which of the following customer data are best collected from the customer?

Question

Quizplus · Accepted Answer

Demographics, such as age, gender, and location, are personal information that customers would need to provide to Amazon themselves. The other options - brand, price, model, and quantity - can be determined from the purchase history of the customer and therefore, are better collected from the businesses where the purchases were made.

AmazonCom, a Successful Online Retailer, Manages an Extensive Customer Database