When developing retailing strategies, marketers use what is called the retailing mix, which includes
A)products, services, promotions, and retail communication.
B)promotions, publicity, and press releases.
C)retail pricing, store location, retail communication, and merchandise.
D)physical environment, people, process, and productivity.
E)direct mail, online stores, traditional stores, and outlet stores.

Question

Quizplus · Accepted Answer

The retailing mix consists of retail pricing, store location, retail communication, and merchandise. Products and services are part of the merchandise aspect, while promotions and retail communication are included under the retail communication aspect. The physical environment, people, process, and productivity are part of the servicescape, which is a separate aspect of the overall retail experience. Direct mail, online stores, traditional stores, and outlet stores are distribution channels, which are not included in the retailing mix.

When Developing Retailing Strategies, Marketers Use What Is Called the Retailing