Consumers often use the prices of __________ items, such as a can of Coke, to form an overall impression of the store's prices.
A)stoplight
B)point-of-purchase
C)value-based
D)signpost
E)loss-leader

Question

Quizplus · Accepted Answer

A signpost item is a product that serves as a reference price, influencing consumers' perceptions of the overall price level of a store. A can of Coke is a commonly used signpost item, and its price can shape consumers' impressions of whether a store's prices are high, low or average.

Consumers Often Use the Prices of __________ Items, Such as a Can