Which of the following statements regarding retail pricing is most accurate?
A)Consumers rarely base their perceptions of a store's prices on a price of a benchmark item in the store.
B)Consumers are influenced more by a store's ambience than its prices.
C)Stores that offer rebates and take an excessive amount of time to process them may create negative consumer perceptions.
D)New technology has almost made shoplifting a thing of the past.
E)The only difference between everyday low pricing and everyday fair pricing is whether the store uses markups.

Question

Quizplus · Accepted Answer

Research has shown that consumers often have negative perceptions of stores that offer rebates, especially if the rebate process takes a long time. This can lead to lower customer satisfaction and even decreased loyalty. The other statements are not accurate. Consumers often do use benchmark items to judge a store's prices, ambience does not necessarily outweigh the importance of prices, technology has not eliminated shoplifting, and there is a difference between everyday low pricing (which relies on consistent lower prices without sales or promotions) and everyday fair pricing (which takes into account the value of the product and the cost to the store).

Which of the Following Statements Regarding Retail Pricing Is Most