Jay stops at the shopping mall to purchase a new pair of jeans from the Diesel store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

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The pipeline from producer to consumer through intermediaries is called a marketing channel. This channel includes all the activities and organizations involved in getting the product to the consumer, including manufacturers, wholesalers, retailers, and other intermediaries. In this scenario, the Diesel store acts as a retailer or intermediary in the marketing channel between the producer and the final consumer.

Jay Stops at the Shopping Mall to Purchase a New