Nestlé and General Mills have __________ to distribute General Mills products like Cheerios in about 140 markets worldwide.
A) multichannel distribution
B) a direct marketing channel
C) a cooperative distribution channel
D) a strategic channel alliance
E) a dual distribution agreement
Correct Answer:
Verified
Q83: Pharmaceutical companies sell some of their products
Q86: CPW (Cereals Partners Worldwide) is a _
Q87: Kraft Foods distributes Starbucks coffee in U.S.supermarkets
Q94: Corporate vertical marketing system refers to
A)small, independent
Q95: In some instances, firms pair multiple channels
Q95: Multichannel marketing seeks to integrate a firm's
Q96: A practice whereby one firm's marketing channel
Q96: The three major types of vertical marketing
Q100: Professionally managed and centrally coordinated marketing channels
Q100: The three major types of vertical marketing
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