Which of the following pricing techniques results in the manufacturers deliberately adjusting the composition and features of a product to achieve the desired price for consumers?
A)cost-plus percentage-of-cost pricing
B)standard markup pricing
C)cost-plus fixed-fee pricing
D)experience curve pricing
E)target pricing

Question

Quizplus · Accepted Answer

Target pricing involves adjusting the composition and features of a product to achieve a desired price point for consumers. This technique involves working backwards from the desired price and determining the cost structure that can support that price.

Which of the Following Pricing Techniques Results in the Manufacturers