With cost-oriented approaches, a price setter stresses the cost side of the pricing problem, not the __________ side.
A)shareholder equity
B)income
C)service
D)supply
E)demand

Question

Quizplus · Accepted Answer

Cost-oriented approaches focus only on the cost side of the pricing problem and do not consider the demand for the product. Therefore, the answer is E) demand.

With Cost-Oriented Approaches, a Price Setter Stresses the Cost Side