A reference value involves comparing the costs and benefits of
A)substitute items.
B)items of equal or greater value.
C)products with which a consumer is familiar and items the consumer has not seen or used before.
D)items from one particular distributor.
E)intangible items.

Question

Quizplus · Accepted Answer

A reference value involves comparing the costs and benefits of substitute items.

A Reference Value Involves Comparing the Costs and Benefits of