Relationship marketing provides several benefits for service customers, including: (1) __________, (2) customized service delivery, (3) reduced stress due to a repetitive purchase process, and (4) an absence of switching costs.

Question

Quizplus · Accepted Answer

Relationship marketing provides continuity of a single provider, which means customers do not have to go through the hassle of finding a new provider each time they need the service. This results in reduced stress and an absence of switching costs. Customized service delivery is also a benefit of relationship marketing, but this is not relevant to stress reduction or switching costs. Discounted switching costs and implied warranties are not necessarily provided by relationship marketing, while strict government quality performance guidelines are not a benefit for service customers.

Relationship Marketing Provides Several Benefits for Service Customers, Including: (1)