Relationship marketing provides several benefits for service customers, including: (1) the continuity of a single provider, (2) customized service delivery, (3) __________, and (4) an absence of switching costs.

Question

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The continuity of a single provider and customized service delivery both contribute to a repetitive purchase process, which can reduce stress for service customers. The absence of switching costs means that customers can continue to receive the benefits of the relationship without incurring any additional expenses. However, there is no indication that relationship marketing provides no need for comparison shopping, discounted switching costs, implied warranties, or strict government quality performance guidelines.

Relationship Marketing Provides Several Benefits for Service Customers, Including: (1)