Which of the following statements regarding service branding is most accurate?
A)Unlike products, services do not use subbranding.
B)Services must include the word service in their brand names to assure that customers are not purchasing a product.
C)Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation.
D)Many consumers are suspicious of service providers that offer too many service line extensions.
E)Many service organizations, such as banks, hotels, and restaurants, do not rely heavily on branding because of the extent to which they are people-, not equipment-based services.

Question

Quizplus · Accepted Answer

Service firms with a well-established brand reputation will find it easier to introduce new services than those without a brand reputation because customers have already developed a certain level of trust and familiarity with the brand, making them more likely to try new services from that same brand.

Which of the Following Statements Regarding Service Branding Is Most