When customers buy services, they also consider nonmonetary costs, such as the __________ efforts required to consume the service.

Question

Quizplus · Accepted Answer

The nonmonetary costs mentioned in the question refer to the effort required to consume the service, which can be mental or physical. Option E, which includes both mental and physical, is the most suitable answer. Options A, B, C, and D include nonmonetary costs that are not related to the effort required to consume the service.

When Customers Buy Services, They Also Consider Nonmonetary Costs, Such