In the seven Ps of services marketing, the term process refers to

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The term process in the seven Ps of services marketing refers to the procedures, mechanisms, and flow of activities by which the service is created and delivered. It encompasses the steps involved in delivering the service, from the moment the customer enters the service environment until the service is completed. It includes the physical evidence, human interaction and customer participation, and support processes necessary to deliver the service.

In the Seven Ps of Services Marketing, the Term Process