The customer experience management (CEM) process should

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The CEM process should focus on differentiating the service from other offerings in the industry, which can help attract and retain customers. The other options are not necessarily appropriate for a CEM process. A CEM process should have some level of planning and structure to ensure consistency and effectiveness, and it should not necessarily be unique to each individual customer's experience, as that may not be scalable for larger organizations. It may also be useful to consider similarities and differences with competitors, but this is not the primary focus. The process should ideally be led by someone within the organization who can provide insight and understanding of the company's goals and values.

The Customer Experience Management (CEM) Process Should