There are several reasons a consumer would be reluctant to adopt a new product. For example, a consumer might be reluctant to adopt a new product because of a psychological barrier, which occurs when
A) there is no incentive to change.
B) there are physical, economic, or social risks.
C) there are cultural differences.
D) the financial commitment is too great.
E) the product is not consistent with existing habits.
Correct Answer:
Verified
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A)have a fear of
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