Alka-Seltzer was originally made as a hangover remedy that cured a headache and settled the stomach. Today, you can purchase Original Alka-Seltzer, Extra Strength Alka-Seltzer, Alka-Seltzer Morning Relief (for morning headaches and fatigue), and Alka-Seltzer Heartburn Relief, each of which has slightly different ingredients to solve the inherent problem identified in its respective brand names. To broaden the product line to increase sales to new target market segments, the makers of Alka-Seltzer used a __________ strategy.

Question

Quizplus · Accepted Answer

Product modification is a strategy used to broaden a product line by making changes to existing products. In this case, the makers of Alka-Seltzer have modified their product to create different versions that target different market segments.

Alka-Seltzer Was Originally Made as a Hangover Remedy That Cured