The four steps in the building brand equity are: (1) __________ and an association of the brand in consumers' minds with a product class or need to give the brand an identity; (2) establishing a brand's meaning in the minds of consumers; (3) eliciting the proper consumer responses to a brand's identity and meaning; and (4) creating an intense, active, and loyal consumer-brand connection.

Question

Quizplus · Accepted Answer

Developing positive brand awareness is the first step in building brand equity. It involves creating brand recognition and association in consumers' minds with a product class or need. This step helps to establish the brand's identity and differentiate it from competitors.

The Four Steps in the Building Brand Equity Are: (1)