When selecting a brand name, it should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.

Question

Quizplus · Accepted Answer

A brand name should suggest the product benefits to help consumers understand what the product offers and how it can be useful to them.

When Selecting a Brand Name, It Should: (1) __________; (2)