Companies can choose from among several different branding strategies, which include: (1) __________, (2) multibranding, (3) private branding, or (4) and mixed branding.

Question

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Multiproduct branding allows companies to use one brand name for multiple products, which can create brand familiarity and can reduce marketing costs. It also allows for cross-selling and upselling opportunities within the same brand.

Companies Can Choose from Among Several Different Branding Strategies, Which