___________ are items that the consumer makes a special effort to search out and buy.
A)Shopping products
B)Convenience products
C)Specialty products
D)Prestige products
E)Unsought products

Question

Quizplus · Accepted Answer

Specialty products are characterized by consumers making a special effort to search out and buy them. These products usually have unique characteristics, attributes, or brand identity that differentiates them from other products. Examples of specialty products include luxury cars, designer clothes, and high-end electronics.

___________ Are Items That the Consumer Makes a Special Effort