Product line refers to
A)a product and all its ancillary services (warranties, financing, etc.).
B)the variations within a product class.
C)a specific product SKU that has a unique brand, size, or price.
D)a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range.
E)the entire product category or industry.

Question

Quizplus · Accepted Answer

A product line refers to a group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range. This includes variations within a product class, but also encompasses the ancillary services associated with the products. A specific SKU would fall under the product line umbrella. The entire product category or industry (option E) is too broad and does not refer specifically to a group of related products within a brand or company.

Product Line Refers to