LG Electronics recently introduced the Fridge-TV with a 15-inch television screen mounted in the right-hand side refrigerator door. This is an example of which type of innovation?
A)inventive innovation
B)continuous innovation
C)discontinuous innovation
D)dynamically continuous innovation
E)continuous invention

Question

Quizplus · Accepted Answer

The Fridge-TV is a dynamically continuous innovation because it involves a significant improvement to an existing product (a refrigerator) by integrating a new feature (a television), which changes consumer behavior but does not require them to learn entirely new consumption patterns.

LG Electronics Recently Introduced the Fridge-TV with a 15-Inch Television