A product line is a group of product or service items that are closely related because they satisfy a class of needs, __________, are sold to the same customer group, are distributed through the same type of outlets, or fall within a given price range.
A)are made of similar components
B)are used together
C)have one SKU number
D)require high levels of R&D
E)are made from the same formulations

Question

Quizplus · Accepted Answer

Product lines are often grouped because the items are used together, which aligns with the concept of satisfying a class of needs.

A Product Line Is a Group of Product or Service