One of the eight primary marketing-related reasons for new-product failure is
A)the product is too innovative.
B)a competitor with a similar product withdrew from the market.
C)the product is too socially controversial.
D)poor product quality.
E)the product was marketed as a new product but it did not meet the legal definition of new.

Question

Quizplus · Accepted Answer

Poor product quality is one of the primary marketing-related reasons for new product failure. If the product does not meet consumer expectations or has defects, it can result in negative word-of-mouth and a lack of repeat purchases.

One of the Eight Primary Marketing-Related Reasons for New-Product Failure