If you are using a marketing dashboard to discover which cities in Florida are not meeting their sales growth goal for your sunscreen products, which one should be used to measure sales performance?
A)every metric possible
B)shelf space for this year and last year by city
C)production costs
D)customer psychographics
E)annual percent sales change by city

Question

Quizplus · Accepted Answer

The annual percent sales change by city is the best choice to measure sales performance as it directly reflects the growth or decline in sales for each city. Other metrics such as shelf space or production costs may indirectly impact sales but are not direct measures of sales performance. Customer psychographics may be useful for targeting specific demographics but do not provide insight into actual sales performance.

If You Are Using a Marketing Dashboard to Discover Which