In a map of the United States that shows annual percentage change in unit volume, by state, for a given product, the annual growth rate in each state is shown with green meaning good and red meaning very poor. If you were a marketing manager faced with a map that showed mostly red in the Northeastern states and green in the Western states, which of the following would be the best action?
A)Focus on the shortfalls in Idaho and Utah.
B)Revise the relevant goals for both the East and West Coast.
C)Conduct additional market research in the Southern United States.
D)Examine your distribution system in the Northeastern United States.
E)Change the marketing metric being used to evaluate the states individually.

Question

Quizplus · Accepted Answer

Since the map shows poor annual growth rates in the Northeastern states, examining the distribution system in that region would be the best action to determine if there are any issues causing the poor growth. This will help the marketing manager pinpoint the problem and take necessary steps to improve sales in that region. Therefore, option D is the best choice. The other options do not address the issue of poor growth rates in the Northeastern states.

In a Map of the United States That Shows Annual