There are seven stages of the new-product development process. Stage 3 is the __________ stage.
A)idea generation
B)screening and evaluation
C)screening and analysis
D)new-product strategy development
E)product assessment

Question

Quizplus · Accepted Answer

In stage 3, also known as screening and evaluation, potential ideas generated in stage 1 are evaluated based on various criteria, including market size and potential, competition, technical feasibility, and alignment with the company's overall strategy. Ideas that are not deemed viable are eliminated, while others progress to the next stage of development. Therefore, choice B is the correct answer.

There Are Seven Stages of the New-Product Development Process