At Mattel,Barbie is child-tested to be sure the doll cannot be broken apart and accidentally cause a child to choke on pieces.This type of consumer or safety test occurs during the ________ stage of the new-product development process.
A)new-product strategy development
B)development
C)business analysis
D)screening and evaluation
E)market testing

Question

Quizplus · Accepted Answer

At the development stage,the idea on paper is turned into an actual prototype.The firm not only manufactures a prototype,but it also performs laboratory and consumer safety tests to ensure the product meets the standards set.Note that this is not the market testing stage because the products are not offered for sale.

At Mattel,Barbie Is Child-Tested to Be Sure the Doll Cannot