The Walt Disney Co. carefully markets two distinct Winnie-the-Poohs; one is the original line-drawn figure on fine china sold at Nordstrom and the other is a cartoon-like Pooh on polyester bed sheets sold at Target. This is an example of
A) mass customization.
B) a Tiffany/Walmart strategy.
C) one product and multiple market segments.
D) price discrimination.
E) psychographic market segmentation.

Question

Quizplus · Accepted Answer

The Tiffany/Walmart strategy involves offering different versions of a product to appeal to different market segments, similar to how Disney markets two distinct versions of Winnie-the-Pooh to different retail environments.