The third step in segmenting and targeting markets that links customer needs to marketing actions is to
A)group potential buyers into segments.
B)group products to be sold into categories.
C)select target markets.
D)develop a market-product grid and estimate size of markets.
E)take marketing actions to reach target markets.

Question

Quizplus · Accepted Answer

The third step involves developing a market-product grid and estimating the size of markets, which helps in linking customer needs to marketing actions by identifying which products will appeal to which segments.

The Third Step in Segmenting and Targeting Markets That Links