Which of the following statements best illustrates geographic segmentation?
A)GE builds a downsized microwave oven to hang under kitchen cabinets.
B)Del Monte offers a line of canned fruit with no added sugar or artificial sweeteners.
C)Campbell's plants in Texas and California produce a hotter nacho cheese sauce to serve those regions better.
D)A fast-food hamburger restaurant is only open for breakfast on weekdays and Saturdays but not Sundays.
E)A gourmet grocer advertises its services on a small-audience classical music station even though there is a much larger-audience rock station in the area.

Question

Quizplus · Accepted Answer

Geographic segmentation involves tailoring products or marketing efforts to specific geographic regions. Campbell's producing a hotter nacho cheese sauce in Texas and California is an example of geographic segmentation. The other options are examples of other types of segmentation (product, demographic, behavioral, and psychographic).

Which of the Following Statements Best Illustrates Geographic Segmentation