Frequency marketing is a strategy that focuses on
A)demographics.
B)benefits offered.
C)usage rate.
D)geography.
E)lifestyle.

Question

Quizplus · Accepted Answer

Frequency marketing focuses on identifying and targeting customers who make frequent purchases, therefore usage rate is the most relevant factor in this strategy. Demographics, benefits offered, geography, and lifestyle may also be considered in devising a frequency marketing plan, but they are not the primary focus.

Frequency Marketing Is a Strategy That Focuses on