Airline programs that encourage passengers to repeatedly use the same airline focus on usage rate and employ a(n)________ strategy.
A)rate of recurrence
B)product utilization
C)incidence
D)frequency marketing
E)consumption index

Question

Quizplus · Accepted Answer

Airlines have developed frequent-flyer programs to encourage passengers to use the same airline repeatedly to create loyal customers.This technique,sometimes called frequency marketing,is a strategy that focuses on usage rate.

Airline Programs That Encourage Passengers to Repeatedly Use the Same