A study by the Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed.Which segmentation base did these organizations use the most?
A)behavioral
B)psychographic
C)geographic
D)demographic
E)product

Question

Quizplus · Accepted Answer

The Aberdeen Group analyzed which segmentation bases were used by the 20 percent most profitable organizations of the 220 surveyed.From highest to lowest,the segmentation bases were: geographic (88 percent),behavioral (65 percent),demographic (53 percent),and psychographic (43 percent).

A Study by the Aberdeen Group Analyzed Which Segmentation Bases