One advantage of a market-product grid is that it can be used to
A) make cost-cutting decisions under conditions of uncertainty.
B) screen many new-product ideas in order to select the one with the best long-run market potential.
C) determine which target market segments to select and which product groupings to offer.
D) select representative samples of consumers for marketing research studies.
E) relate the product life cycle to consumer demand.

Question

Quizplus · Accepted Answer

A market-product grid helps in identifying and selecting target market segments and determining which product groupings to offer to those segments.

One Advantage of a Market-Product Grid Is That It Can