Two key types of synergies are
A)supplier and distributor synergies.
B)marketing and product synergies.
C)industry-dominated and consumer-dominated.
D)product and production synergies.
E)consumer and market synergies.

Question

Quizplus · Accepted Answer

Recognizing opportunities for key synergies-that is,efficiencies-is vital to success in selecting target market segments and making marketing program decisions.Two key synergies are marketing and product,which represent an opportunity for efficiency in terms of a market segment and product in the form of research and development (R&d)and production.

Two Key Types of Synergies Are