Marketing synergies often come at the expense of product synergies because
A)product synergies are more effective for penetrating a market rather than creating one.
B)multiple market segments usually require multiple products.
C)it is easier to change a product than to completely develop a new marketing plan.
D)a single customer segment will likely require a variety of products.
E)no company can afford to do both at the same time.

Question

Quizplus · Accepted Answer

The Answer of Marketing synergies often come at the expense of product synergies because
A)product synergies are more effective for penetrating a market rather than creating one.
B)multiple market segments usually require multiple products.
C)it is easier to change a product than to completely develop a new marketing plan.
D)a single customer segment will likely require a variety of products.
E)no company can afford to do both at the same time.

Marketing Synergies Often Come at the Expense of Product Synergies