The purpose of Nielsen's "cross-platform television ratings" is to
A)expand its scope to include the effectiveness of online college courses.
B)expand its scope to include satellite radio programming.
C)combine its new online ratings with its existing TV ratings.
D)expand its business to a global market.
E)gain access to every American home that owns a television, mobile phone, or computer.

Question

Quizplus · Accepted Answer

The purpose of Nielsen's "cross-platform television ratings" is to combine its new online ratings with its existing TV ratings. This means that the ratings will take into account the viewership of television shows across multiple platforms, including online streaming and traditional TV broadcasts. This is an expansion of Nielsen's existing ratings system, but it is focused specifically on television programming. Options A, B, D, and E are not related to the purpose of Nielsen's "cross-platform television ratings."

The Purpose of Nielsen's "Cross-Platform Television Ratings" Is to