Nielsen collects national TV ratings by using a "people meter." This is a box that is attached to televisions, DVRs, cable boxes, and satellite dishes in about 30,000 households across the country; has a remote control that is used to indicate when a viewer begins and finishes watching a TV program; and stores and then transmits the viewing information to Nielsen each night. The information Nielsen is collecting is referred to as
A) internal secondary data.
B) interactive industry data.
C) sensitivity data.
D) external secondary data.
E) observational data.
Correct Answer:
Verified
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