Martin Lindstrom used ________ to analyze buying processes and presented the findings of his research in his book Buyology.
A) genealogy
B) brain scanning
C) segmentation
D) biochemistry
E) numerology

Question

Quizplus · Accepted Answer

Martin Lindstrom used brain scanning techniques, specifically neuromarketing, to analyze consumer buying processes and presented his findings in the book "Buyology."

Martin Lindstrom Used ________ to Analyze Buying Processes and Presented