What marketing metric determines whether a TV program such as NCIS remains on the CBS broadcast TV network?
A) appeal
B) cost per ad
C) rating
D) poll
E) frequency

Question

Quizplus · Accepted Answer

Ratings measure the viewership of a TV program, which is crucial for networks to decide whether to continue airing a show based on its popularity and potential advertising revenue.

What Marketing Metric Determines Whether a TV Program Such as NCIS