The field of marketing that studies the brain and its response to marketing stimuli is referred to as
A) psychological extrapolation.
B) strategic hypothesizing.
C) neuromarketing.
D) consumer deduction.
E) mental conjecture.

Question

Quizplus · Accepted Answer

Neuromarketing is the field that combines neuroscience with marketing to understand how consumers' brains respond to marketing stimuli.

The Field of Marketing That Studies the Brain and Its