Data collected from mechanical observations through the use of __________ are analyzed to prepare Nielsen's Nielsen Television Index Ranking Report.
A)a "people meter"
B)neuromarketing
C)a bot
D)a DVR
E)streaming video

Question

Quizplus · Accepted Answer

The term "people meter" refers to a device that is used to measure the TV viewing habits of a panel of households. The data collected from these meters are then analyzed to prepare Nielsen's Television Index Ranking Report. Therefore, the best choice in this case is A. Neuromarketing, bots, DVRs, and streaming video are not directly related to the data collected from mechanical observations for the Nielsen Television Index Ranking Report.

Data Collected from Mechanical Observations Through the Use of __________