Part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers uses a five-point scale in which the opposite ends have one- or-two-word adjectives that have opposite meanings. Which type of question format is this?
A)dichotomous
B)open-ended
C)Likert scale
D)semantic differential scale
E)attitudinal

Question

Quizplus · Accepted Answer

The question format described uses a semantic differential scale, which presents opposite adjectives at the endpoints of a scale and asks respondents to rate their opinion on a topic in between the two extremes.

Part of a Wendy's Survey That Assessed Fast-Food Restaurant Preferences