Part of a Wendy's survey that assessed fast-food restaurant preferences among present and prospective consumers uses a scale in which the respondent indicates the extent to which he or she agrees or disagrees with a statement. Which type of question format is this?
A)dichotomous
B)open-ended
C)Likert
D)attitudinal
E)semantic differential

Question

Quizplus · Accepted Answer

The statement that the respondents are asked to agree or disagree with suggests the use of a Likert scale, which is a type of rating scale that measures attitudes or opinions. The other options (dichotomous, open-ended, attitudinal, and semantic differential) are not suitable given the information provided.

Part of a Wendy's Survey That Assessed Fast-Food Restaurant Preferences