In evaluating whether its Facebook and Twitter social media programs are working well,Carmex considered using various marketing metrics.One metric it chose was ________,which provides the percentages of Internet Carmex mentions that are positive,neutral,or negative.
A)Carmex Twitter followers
B)Carmex conversation velocity
C)Carmex sentiment
D)Carmex Facebook likers (or Fans or likes)
E)Carmex share of voice

Question

Quizplus · Accepted Answer

Carmex measures sentiment,which provides the percentages of Internet Carmex mentions that are positive,neutral,or negative.The Carmex sentiment metric is shown in the right pie chart in the Applying Marketing Metrics box.It shows that 80 percent of the Carmex mentions were positive in December 2017.See Applying Marketing Metrics in the text.

In Evaluating Whether Its Facebook and Twitter Social Media Programs